What the TV Market is Telling Us

Sources say the pitching slump should pick up, hitting a peak in February into March as budgets get squeezed and buyers play safe ELAINE LOW JAN 22 Hi! Welcome to the debut of Series Business, a weekly newsletter only for paid subscribers every Monday morning about all things television — who’s buying, what’s selling, which pockets of the industry are thriving, and what the Great Contraction means for us all. You already know me from Strikegeist (I was that one reporter covering the picket lines all summer), and from the Ankler podcast, where Sean McNulty, Richard Rushfield and I break down the week’s business news. In February, the excellent Manori Ravindran, our new London correspondent, will join me here to give the global perspective on the TV market. My earlier pieces on the industry in the last month included these two deep dives: What's Selling, Who's Buying in TV: 'The Ability to Say No Has Never Been Higher' ELAINE LOW · DECEMBER 6, 2023 TV Market Forecast 2024: 'Unsteady', 'Scary', Nostalgic ELAINE LOW · DECEMBER 26, 2023 Read full story Reach me at elaine@theankler.com. So Where’s the Market? Let’s Dig In... Subscribe to The Ankler © 2024 Ankler Media 11990 San Vicente Blvd., Suite 350, Los Angeles, CA 90049